Is Hyundai Prepared to Get on the Pickup Truck Marketplace?

Hyundai has been producing a identify for alone, building prime high quality automobiles at quite competitive rates. Hyundai has also been getting into new marketplace segments, strengthening its midsize line and rolling out new technologies like hybrid programs and possibly quickly a hydrogen powered product.

Pickup Trucks

But 1 place wherever Hyundai remains curiously absent is in the lucrative pickup truck industry, dominated by the Ford F-Series, Chevrolet Silverado, GMC Sierra and Dodge Ram 1500. In latest years the Toyota Tundra and Nissan Titan have found a subsequent, bringing revenue to these two Japanese automobile makers as nicely.

Hyundai does have encounter developing trucks, selling its Hyundai porter in Korea and other markets. The Hyundai Porter is a commercial truck, consequently if Hyundai is to develop and promote a passenger pickup truck, they'll have to start off from scratch. Or, as rumors have circulated in the previous, hook up with Chrysler to build their individual design.

Chrysler Connection

But Hyundai does not look interested in using Dodge even thought Chrysler's prepare to provide the Ram 1500 platform to Nissan dried up when Chrysler went bankrupt in 2009 and emerged weeks later below the control of Fiat s.P.a. Probably, Hyundai does not want to rely on a platform supplier whose very existence remains unsure.

So, what route might Hyundai take in order to enter the pickup truck fray? Would a compact truck prove to be the favored way to go or should Hyundai get on the Detroit three and Japanese two to develop a massive truck?

1 way Hyundai could possibly "go big" is to take the present Hyundai Porter and reconfigure it for pickup truck operate. Hyundai previously has the platform; stretching out the wheels and upgrading the suspension method is a single method. Taking the 4.6-liter TAU V-8 engine identified in the Hyundai Genesis and Equus could deliver the powertrain needed; Hyundai by now has the transmissions offered.

Likely Situation

The lowest priced tactic for Hyundai might not be the best 1, however. Hyundai would be heading up in opposition to the finest of the Detroit three who have verified that they are nonetheless tops when compared to the Japanese 2.

The compact pickup truck market place stays aggressive and ripe for the tackling as the Toyota Tacoma and Nissan Frontier are the prime sellers in the section. Ford and GM are not supplying significantly of a challenge and the Mahindra trucks are, well, delayed.

That leaves Hyundai and its Korean cousin, Kia, revisiting the pickup truck market once more. As recently as 2008, the two manufacturers had planned to construct a significant truck, but deserted very same as gas charges topped four bucks a gallon. Now, with gasoline rates flirting 3 dollars a gallon, the time for a new from the floor up compact truck is here.

But will Hyundai bite or miss an essential possibility to leap in?

fairfax hyundai